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Call analytics and lost leads

Telodial: Call Analytics for Sales Teams, From Call Rings to Lost Leads

Call analytics is the measurement of phone calls, how many were made, answered, missed or never connected, to judge how well a team is reaching people. Telodial turns each phone's call log into analytics rings you can tap to see the calls behind them.

Call volume says how busy a team was, not whether the day was any good. Put connected calls beside the total, and the lost leads beside both.

  • Ten rings, each one tappable
  • Lost-lead limit: 60, 30 or 0 s
  • Monthly trends and custom ranges

Updated · First published

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Call analytics: talk time ranking with connected and missed call totals
Product illustration: "See the time behind calls", built from a masked Telodial screenshot

What is call analytics?

Call analytics is the counting and charting of phone call data, such as total, answered, missed and unique calls, to see how a team is calling.

Telodial builds its analytics from the handset's own call log and adds every team member's figures to the owner's totals.

Call analytics for a small sales team starts with the phone's own call log, not with a contact-centre switchboard. Telodial, a telecalling CRM, reads that log and draws ten rings: the overall total; incoming, outgoing and missed; connected calls; unique numbers; and the rejected, blocked, spam and lost-lead counts. Touch a ring and the call log opens filtered to just those calls, so no figure on the screen is a dead end. A lost lead has a strict definition here: a number you rang that never stayed connected past the limit you chose, 60 seconds, 30 seconds or none at all, shown once however often it was tried. Month-by-month trend lines follow incoming, outgoing, missed and rejected calls, any period from today to all time can be read as a summary or in more depth, and every caller's figures add up under the owner. Definitions follow Telodial's own feature list, dated 14 October 2026.

  • Every call, split by direction, answer and repeat
  • Lost leads: numbers that never got past your limit
  • A summary or a deeper view for any period

Call analytics benefits

  • Numbers you can open Each ring opens the log filtered to its calls, so a figure is never a dead end.
  • Honest reach Connected and unique beside the total show whether calls reached people or simply rang.
  • Lost leads found Numbers that never got past your limit become a list to try again.
  • Trends over months Incoming, outgoing, missed and rejected by month reveal a slowing team early.
  • Team totals for the owner Each caller's figures add up under the owner without typed reports.

How to read call analytics, step by step

  1. 1

    Pick the period

    Today, this week, this month, all time or dates you choose, as a summary or in the deeper Analysis view.

  2. 2

    Read connected against total

    A large total with few connected calls points at the list or the hour, not at the effort.

  3. 3

    Open the lost-lead ring

    See the numbers that never got past your limit and ring them again.

Call analytics features

Ten call rings

All calls, split by direction and answer, plus unique numbers and the rejected, blocked, spam and lost-lead counts.

Tap to filter

A ring opens the call log showing only its calls.

Lost-lead limit

Choose 60 seconds, 30 seconds or zero as the bar a number must clear to stay off the lost-lead list.

Unique vs total

See how many different people were rung, not only how many calls went out.

Monthly trends

Incoming, outgoing, missed and rejected, plotted month by month.

Correct call types

Direction and missed calls read correctly even on handsets with unusual codes.

The terms on screen and what they mean

The terms on screen and what they mean
Term What it meansWhere you see it
Total calls Every call in the chosen periodThe total ring
Connected Calls that were answeredThe connected ring
Unique Different numbers, each counted onceThe unique ring beside the total
Missed Incoming calls not answeredThe missed ring and missed-call notifications
Rejected Incoming calls declinedThe rejected ring and the monthly trends
Lost lead A called number that never got past your limitThe lost-lead ring, one row per number

Definitions as used in the Telodial app, from its feature list of 14 October 2026.

Illustration

Example: two callers in Singapore

Imagine the owner of a used-car dealership in Singapore with two callers working the same kind of list. On Friday she opens the week in the Analysis view.

Both show about 400 calls in total. One has about 160 connected and 300 unique numbers; the other has about 90 connected and only 150 unique, because he redials the same people many times a day. Tapping his rings shows the same names over and over.

She sets the lost-lead limit to 30 seconds, and the ring shows about 60 numbers that never got past it this month. Those become Monday's first auto dialer session.

A worked illustration with round numbers, not a customer record.

When you need speech analytics or contact centre reports

If you need speech analytics, sentiment scoring or transcripts, Telodial does not provide them; it brings in the phone's own recordings but does not analyse what was said. Contact centres measuring queue waits, abandonment and agent occupancy across many seats need analytics from their telephony platform, and Microsoft Teams call quality data lives in the Teams admin centre. Calls made on iPhones are not counted, since the iPhone version of Telodial has no access to the call history.

Call analytics FAQ

What is the best call analytics app for a small sales team?

For a small team calling from Android phones, the best call analytics app is Telodial, because the rings come straight from each handset's call log and every figure opens into the calls behind it. Teams that need transcripts or sentiment need a recording-based platform.

Is Telodial a call analytics app?

Telodial is a call analytics app and telecalling CRM that shows every call, connected calls, missed calls, unique numbers and lost leads as tappable rings, with monthly trends and team totals for the owner.

How much does call analytics cost with Telodial?

Analytics is not a premium tier, because there are no tiers. One seat is ₹176 per month when billed for the year (₹2,112, or $31), or ₹297 per month over three months, with tax on top.

What is call center analytics?

Call center analytics covers queue-level measures such as wait time, abandonment, handle time and agent occupancy, usually taken from a cloud telephony system. Analytics for a small outbound team is about reach instead: connected against total, unique numbers and leads never reached.

Can I check my call history for free?

Yes, your phone's own call log shows recent calls at no cost. What it does not do is count them, compare months or combine a whole team's calls, which is what call analytics adds.

How to check the number of calls per day?

In Telodial, set the period to today and read the total ring, with incoming, outgoing and missed beside it. For a past day, choose that date as a custom period.

How does Telodial define a lost lead?

As a number you called that never stayed connected past your chosen limit (60, 30 or 0 seconds), listed once however many times you tried it.

What connect rate should a sales team expect?

There is no single benchmark: it moves with list age, source and calling hours. Telodial shows connected beside total for any period, so the rate is simple arithmetic you can compare week by week.

What an owner should act on first

Call analytics questions to ask of your own data

You do not know which source pays.

Compare outcomes by source, not volume. The channel producing the most leads is frequently not the one producing the most customers. Without the source on every lead the comparison is an argument; with it, it is arithmetic.

Leads were marked lost with no reason.

Start requiring one. Lost on price in a month when prices changed is a callable list. Lost with no reason is a deleted lead, and it is usually the largest wasted asset a calling team owns.

Some leads were never called at all.

Find that number first. Almost every team has one and almost none knows its size. It is the cheapest revenue available, because the acquisition cost is already spent.

Call analytics questions from owners

What is the most useful report to look at first?

The numbers that never connected past your limit, which Telodial shows as the lost-lead ring, then leads written off as lost whose reason no longer holds. Both are lists you can act on this week, which makes them worth more than any trend chart of activity.

How do I know if a lead source is worth the money?

Tag the source at arrival and compare customers rather than enquiries. A cheap source producing many enquiries that never convert is more expensive than an expensive source producing few that do.

Which leads marked lost are worth calling again?

Anything marked lost for a reason that has expired: price, timing, a product you did not have then, a competitor they have since left. That is usually a large share of a lost list, and nobody is calling them.

How often should an owner look at this?

Weekly is enough for the trends and daily for the exceptions, particularly uncalled leads. Anything that only gets read at month end has stopped being a decision and become a record.

Give the team a phone that keeps the record

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