Telodial: Telemarketing Software for Small Teams Calling Their Own Enquiries
Telemarketing software is the tool a phone sales team uses to hold its call list, dial each number and record every outcome. Telodial puts all of it on the phones your callers already carry, with a web view for the manager.
A telemarketing day produces two things: the calls, and a record of what they achieved. Most small teams keep the first and argue about the second on Friday.
- Auto dialer on each caller's own SIM
- Outcome, remark and follow-up in two taps
- Every call visible to the owner
Updated · First published
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What is telemarketing software?
Telemarketing software is a calling tool that keeps a sales team's call list, places the calls, stores each outcome and reports results to the manager.
Telodial does this on Android and iPhone: the auto dialer works through the list on the SIM a caller already uses, and a sheet after every call saves the result.
Telemarketing software earns its keep in the minute after each call, when the outcome is either written down or lost. Telodial, a calling CRM that runs on Android and iPhone, catches that minute: the instant a telemarketer hangs up, a sheet asks for status, remark and follow-up date, and two taps file all three before the auto dialer moves on. Customers see the ordinary mobile number of the person calling them, and the business pays no per-minute telephony bill on top of its SIM plans. The dialer can work any list: filtered leads, an Excel or CSV import, a Google Sheet that keeps filling, or the follow-ups due today. Unanswered numbers get up to three more tries if the manager wants them. The owner reads every employee's calls on the web dashboard instead of an evening report. As of October 2026, licensing one telemarketer for a full year comes to ₹2112, or $31 for teams outside India, plus tax.
- List, dialer, outcome and report in one app
- Calls leave from numbers customers recognise
- Built for teams selling to their own enquiries
Telemarketing software benefits
- Automatic outcome capture The after-call sheet asks for status, remark and follow-up while the conversation is still fresh.
- Hands-free dialing Numbers ring in turn without anyone touching the keypad, and the manager can lock the pause between them.
- A familiar caller number Customers see the caller's own mobile number instead of an unknown rented line.
- Reminders that ring A promised callback rings like an alarm at the agreed time, even on a locked phone.
- Owner visibility The manager sees how many calls each telemarketer made, and with what result, without asking for a summary.
How telemarketing software runs a calling day
- 1
Morning: the list is already waiting
Leads arrive from an Excel or CSV file, a Google Sheet checked on a schedule, or a webhook, and each one already belongs to a caller. Nobody spends the first half hour splitting a spreadsheet.
- 2
Calling: one number after another
Each caller starts a guided session. The next call follows after the set gap, and unanswered numbers are tried again up to three times if the manager switches redial on.
- 3
Between calls: the outcome, not a memory
Interested, callback, not reachable, wrong number: the caller taps a status, adds a remark (by voice if that is quicker) and picks a follow-up. A WhatsApp message can go out by itself after the call.
- 4
Evening: the owner reads, nobody reports
Calls made, outcomes and kept follow-ups come from the phones themselves, so the numbers for the day are ready without anyone typing a summary at the end of the shift.
Telemarketing software features
| Feature | What it does | Best for |
|---|---|---|
| Auto dialer | Calls a list one by one with an adjustable gap | Callers working 100 or more numbers a day |
| Auto redial | Retries unanswered numbers 1 to 3 times | Lists where many people miss the first ring |
| After-call sheet | Files the outcome, a note and the callback date in two taps | Teams whose notes never get written |
| Alarm-style reminders | Rings at the callback time with the last remark shown | Campaigns that live on callbacks |
| Auto WhatsApp after a call | Sends a different message after missed, outgoing and incoming calls | Offers that need a brochure after the call |
| Team call logs | Lists the calls of each telemarketer for the manager | Managers who stopped trusting evening reports |
Features as listed in the Telodial app feature list of 14 October 2026. Recordings are imported from the phone, not made by the app.
Example: a six-caller desk in Manila
Picture Ana, who runs telemarketing for a home water-filter company in Manila. Six callers share about 300 enquiries a week from the website, a mall kiosk and social media forms.
Dialling by hand, each caller managed about 70 calls a day. With the auto dialer and a 30-second gap the same caller passes 100 attempts, simply because nobody reads and types numbers any more: saving roughly 20 seconds on each of 100 calls frees over half an hour.
At six in the evening Ana opens the web dashboard instead of a chat group full of screenshots. She sees that one caller has 15 callbacks due tomorrow and another has none, and transfers five leads to even the load.
A worked illustration with round numbers, not a customer record.
Who should buy something else
Promotional calling at scale to purchased lists is the wrong job for Telodial. A floor of fifty or more agents on bought data is better served by a predictive cloud dialer with IVR, which keeps more agents talking every hour, and Telodial offers neither. Teams that need every call recorded centrally should look elsewhere too: Telodial imports the recordings a phone makes on its own, and the app itself makes none.
Telemarketing software FAQ
Is telemarketing legal in India?
Yes, within TRAI's rules on commercial calls. Since the 18 September 2026 amendment, a telemarketing campaign run on an auto dialer has to be declared to your operator as A2P calling first, and a customer's own written or digital enquiry opens a 7-day window for follow-up. The obligation belongs to the business, not to whoever dials; elsewhere, your national regulator sets the terms. This is general information, not legal advice, for telemarketing teams in India.
What is the best telemarketing software for small business?
For a small business whose callers sell to their own enquiries from mobile phones, the best telemarketing software is Telodial, since dialing, outcome capture, callback alarms and the view for managers all live in one phone app, with no telephony bill. A BPO floor on rented lines with predictive dialing needs a contact-centre platform instead.
Is Telodial a telemarketing software or a CRM?
Telodial is a telemarketing software and telecalling CRM in one: it dials each list from the SIM a telemarketer already uses and asks for the outcome of every call as soon as the line goes quiet.
How much does a telemarketing software cost with Telodial?
Budget ₹2112 for each telemarketer for a year, which works out to ₹176 monthly, or $31 outside India. A shorter commitment costs ₹891 a quarter, that is ₹297 monthly. Tax is added on top, and a three-day trial needs no card.
Which software is used in BPO?
Large BPOs mostly run cloud contact-centre suites: virtual numbers, IVR menus, predictive dialers and central call recording, billed by the minute. A small in-house team phoning its own leads rarely needs that apparatus, and that gap is what phone-based tools such as Telodial are built for.
Is there free telemarketing software?
Some tools offer a free tier for a single user, usually with limits on contacts or features. Telodial has no free plan. You can try it for three days at no cost, with nothing locked and no card details asked for, and after that each caller needs a paid seat.
How many calls can one telemarketer make in a day?
As an estimate rather than a promise, roughly 60 to 100 when numbers are dialled by hand, and 150 to 250 once a dialer takes over, depending on the list. Conversation length is the real ceiling, so a team holding four-minute calls lands well below one holding forty-second calls.
Does telemarketing software need new SIM cards or numbers?
Not with Telodial. Each caller keeps the SIM and tariff they already have, nothing is rented, and a customer returning a missed call gets straight back to the telemarketer who rang.
Is AI telemarketing software the same thing?
No. AI telemarketing tools place scripted calls with a synthetic voice, while Telodial makes no robotic calls at all. A person speaks on every call; the software takes away the dialing, the note-taking and the remembering around it.
Does telemarketing software work on iPhone?
Telodial does. The only thing missing from the iPhone version is the handset call log, so a mixed team of iPhone and Android callers can share one account and one lead list.
How to telemarket without becoming a nuisance
Which telemarketing decisions matter more than the software?
You are choosing which list to work.
Your own enquiries first. People who asked to hear from you pick up and buy far more often than names on a purchased database, and ringing them promptly keeps you closer to what they agreed to. That one choice outweighs any feature comparison.
You are setting daily targets.
Pair the dial count with talk time. A target on dials alone is met by cutting conversations short, and nobody notices until the quarter closes with more calls and fewer sales.
A customer asks never to be rung again.
Add the number to the excluded list. An excluded number is kept out of backup and out of every automatic action, so the request outlives the caller who heard it. A second call after a refusal tells the customer the first one was ignored.
What do buyers ask about telemarketing tools?
What is the difference between telemarketing and telecalling?
Telecalling is the broad Indian word for any business calling: enquiries, renewals, reminders and service. Telemarketing is narrower and usually means selling by phone to people who never asked, which is the part most countries regulate hardest. Many small teams calling themselves telemarketers are in fact telecalling.
Can telemarketing software record calls?
Telodial works with the recordings your phone already makes: it imports them automatically, or takes a recording you share into the app, and files each one beside its call. Alongside that it logs the call, its length, the status and the remark, which is what most managers review, since nobody has time to listen back to 300 calls.
At what team size is telemarketing software worth paying for?
Usually from the third caller. One person with a list needs a dialer at most; three people sharing enquiries need ownership, reminders and one shared record, and splitting lists by hand starts eating an hour of somebody's day.
Why do telemarketing teams stop using their software?
Because recording an outcome takes too long. If the step after hanging up is a form with ten fields, it is skipped by the second week, and the reports quietly turn into guesses.
Where does the legal position on this page come from?
- The India lines on this page summarise the TCCCPR as amended on 18 September 2026, published by the Telecom Regulatory Authority of India at trai.gov.in: dialer campaigns are declared to the operator as A2P traffic beforehand, and an enquiry made in writing or online keeps promotional follow-up permitted for a week.
- Calls-per-day ranges are estimates for teams of two to fifty, given so you can test any vendor figure against your own week, ours included.
What this page does not claim
- General information for a small business, not legal advice. A team that telemarkets to customers abroad should read what each of those countries publishes on sales calls before any decision that matters.
Give the team a phone that keeps the record
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