Telodial: IndiaMART CRM That Puts Every Directory Buyer on a Caller's Phone
An IndiaMART CRM is a lead tool that takes buyer enquiries from an IndiaMART seller account and turns each into a lead a salesperson calls. Telodial does this through a Google Sheet, an API or a webhook, with JustDial enquiries in the same list.
A buyer who posts a requirement hears from several suppliers inside the hour. The supplier who calls first usually sets the price everyone else is compared against.
- IndiaMART and JustDial as source tags
- Google Sheet, API or webhook import
- Round robin to your callers
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What is an IndiaMART CRM?
An IndiaMART CRM is software that pulls buyer enquiries out of an IndiaMART seller account into a calling list, so every buyer gets a call.
Telodial reads those enquiries from a Google Sheet, a REST API or a webhook, tags them IndiaMART or JustDial, and shares sheet and webhook leads round robin.
An IndiaMART CRM is only as good as the minutes between a buyer posting a requirement and a supplier calling back, because the buyer hears from several suppliers in that time. Telodial, a phone-based telecalling CRM, does not log in to IndiaMART or JustDial; it reads the enquiries once they reach a Google Sheet, a REST API or a webhook, which IndiaMART's own CRM options, a connector or an agency can feed. Each row becomes a lead tagged IndiaMART or JustDial, columns are mapped to fields such as product and city, skipped rows are listed with the exact reason, and duplicate numbers are dropped. Sheet and webhook enquiries rotate among the chosen callers, giving every buyer exactly one owner. The buyer is rung from the caller's own mobile number, and an automatic WhatsApp can follow with the catalogue. In October 2026 Telodial costs ₹2112 per user a year, about $31, plus GST.
- A source tag on every directory lead
- Duplicate numbers dropped on import
- Customers won compared by directory
IndiaMART CRM benefits
- Faster first call Enquiries reach a caller without anyone downloading the lead list twice a day.
- Clear lead source Every lead carries IndiaMART, JustDial or another source tag from the first minute.
- One owner per buyer Round robin gives each directory enquiry to one caller, so nobody rings a buyer twice.
- Clean data Duplicate numbers are dropped and skipped rows show the exact reason.
- Listing decisions on evidence Filter won leads by source to see which directory subscription pays for itself.
How IndiaMART and JustDial leads reach a caller
- 1
Send enquiries to a sheet or endpoint
Use the CRM option in your IndiaMART account, a connector or your agency to put new enquiries into a Google Sheet, or post them to a Telodial webhook. It is set up once, with our help if you want it.
- 2
Each row becomes a lead
Columns map to built-in and custom fields, the source is tagged, and repeated numbers are dropped on the way in.
- 3
One caller owns it
Round robin picks the owner, or one person takes every IndiaMART lead, and the enquiry waits in their pending queue.
- 4
The directory is judged on sales
At month end, filter leads by source and status, and the renewal decision on each listing has a number behind it.
IndiaMART CRM features
| Feature | What it does | Best for |
|---|---|---|
| Google Sheets auto-import | Checks a sheet in the background on a schedule | Enquiries already flowing into a sheet |
| REST API and webhook sources | Accepts leads posted by another system | Suppliers with a developer or a connector |
| Round robin by source | Deals sheet or webhook leads to callers in turn | Two or more people on directory leads |
| Lead source tags | Marks each lead IndiaMART, JustDial or a custom source | Comparing directories on results |
| Duplicate check | Drops repeated numbers and handles country codes | Buyers who post on both directories |
| Skipped-row reasons | Lists each rejected row with the exact cause | Finding a broken column quickly |
Telodial features from the app feature list of 14 October 2026. IndiaMART's own CRM integration options are described on help.indiamart.com; this page does not describe an official IndiaMART or JustDial integration.
Example: enquiries at a pump seller in Rajkot
Take Jignesh, who sells water pumps from a shop in Rajkot and pays for an IndiaMART listing. About 30 buyer enquiries arrive on a weekday, plus 10 from JustDial.
When somebody downloaded the enquiry list at lunch and again at five, a buyer who posted at 10 am could wait seven hours, by which time other suppliers had called. With the sheet connected, each enquiry reaches one of his two callers' queues at the next import check, tagged IndiaMART.
After a month Jignesh filters won orders by source, say 12 from IndiaMART's 600 enquiries and 5 from JustDial's 200. That comparison, not the enquiry count, decides which subscription he renews.
A worked illustration with round numbers, not a customer record.
When Telodial is the wrong fit for directory leads
If you want software that signs in to your IndiaMART or JustDial account and pulls enquiries with nothing in between, Telodial is not it: it reads a Google Sheet, a REST API or a webhook rather than logging in to either portal. It is also more than you need if one person answers a handful of enquiries a week from the IndiaMART app itself, and a company that needs quotations, stock and invoicing in one system should look at an ERP-linked CRM.
IndiaMART CRM FAQ
How can I integrate my CRM with IndiaMART?
Get new enquiries out of the IndiaMART seller account into a place your CRM reads. IndiaMART describes its own CRM integration options on help.indiamart.com; with Telodial, the working route is a Google Sheet, a REST API or a webhook, after which each enquiry becomes a tagged, assigned lead.
What is IndiaMART used for?
IndiaMART is a business-to-business marketplace where Indian suppliers list products and buyers post requirements. For a supplier its value is the stream of buyer enquiries, which is worth only what your team does with them in the first few hours.
What is the best IndiaMART CRM for a small supplier?
For a supplier with two or more callers who phone buyers from their mobiles, the best IndiaMART CRM is Telodial, because each enquiry arrives tagged and assigned to the person who will dial it. A company that also needs quotations, stock and invoicing in one system will want an ERP-linked CRM.
Is Telodial an IndiaMART CRM?
Telodial is an IndiaMART CRM and telecalling app that turns directory enquiries arriving in a Google Sheet, a REST API or a webhook into assigned, source-tagged leads.
How much does an IndiaMART CRM cost with Telodial?
Sheet and API import come with the one plan: ₹2112 per caller for a full year, about $31, or ₹891 for three months, before GST. There is no extra charge per directory or per lead.
Does the IndiaMART CRM work for JustDial leads as well?
Yes, and for your website form or an agency feed too: anything that can drop rows into a connected sheet or post to the webhook. The source tag is what keeps them apart in reports.
What if the same buyer enquires on IndiaMART and JustDial?
The repeated number is dropped on import, so the buyer stays one lead with one caller. Two records is how two of your own callers end up ringing one buyer within the hour.
Why did IndiaMART leads stop arriving from the sheet?
Usually because a column heading changed and the mapping no longer matches. Open the source in Telodial: skipped rows are listed with the exact reason, and a fixed heading starts the flow again.
Can I send a WhatsApp catalogue to IndiaMART buyers after the call?
Yes. An automatic WhatsApp can go out after every call, with a different message for missed and connected calls, and saved templates can carry a PDF catalogue or a price list.
Can IndiaMART leads be auto dialled?
Yes. Every imported sheet becomes a list you can filter and dial, so a caller can work the morning enquiries as one auto dialer session.
Why directory enquiries go cold so fast
Where are IndiaMART leads usually lost?
Somebody downloads the enquiry sheet twice a day.
Connect it instead. However good the intentions, the download schedule is your real response time. A buyer who posts a requirement hears from several suppliers within the hour, and that schedule decides whether you are among them.
Enquiries arrive but nobody owns them.
Put each one in a single caller's queue. A lead that lands in a shared sheet gets found whenever somebody happens to scroll to it. Importing automatically without an owner only moves the delay to a different place.
Nobody can say whether a subscription pays.
Tag the source on arrival, then count customers. Enquiry numbers flatter every directory. Only customers won settles a renewal, and that count needs the tag to have been there from day one.
What do suppliers ask about IndiaMART and JustDial leads?
How fast should an IndiaMART enquiry be called?
Within the hour, and sooner if you can. A buyer posts a requirement so that several suppliers get in touch, and generally deals with whoever responds first, so speed matters more here than anything said on the call.
Does Telodial log in to IndiaMART for me?
No. It reads a Google Sheet or a REST API, or receives leads at a webhook. Getting enquiries there is a one-time setup using whatever your IndiaMART account, a connector or your agency already offers.
Can one person own all IndiaMART leads?
Yes. Route that source to a single caller when one person handles the directory relationship, or rotate it among several callers if they are interchangeable.
What should the first call to an IndiaMART buyer say?
Name the product, quantity and city from their enquiry in the first sentence. A buyer fielding five supplier calls remembers the one who had clearly read the requirement.
Give the team a phone that keeps the record
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