Telodial: Automobile Telecalling CRM for Showrooms, Test Drives and Service Calls
An automobile telecalling CRM is a calling tool for car and bike dealers that keeps each buyer's enquiry, test drive and service dates on one record. Telodial runs it on the salespeople's own phones, from first enquiry to workshop reminders.
The buyer who test-drove on Sunday and heard nothing on Monday has usually booked somewhere else by Thursday. The fix is a callback that rings by itself.
- Model, budget and trade-in on the record
- Test-drive callbacks that ring on time
- Service renewals on the same customer
Updated · First published
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What is an automobile telecalling CRM?
An automobile telecalling CRM is software that runs a dealership's phone work: enquiry calls, test-drive follow-ups, booking chases and service reminders.
Telodial does this for car and two-wheeler dealers on Android and iPhone, beside the dealer management system rather than in place of it.
An automobile telecalling CRM covers the part of a dealership that a dealer management system leaves to personal phones: the calls that win or lose a buyer. Telodial, a telecalling CRM whose apps run on Android and iPhone, takes website and portal enquiries from a Google Sheet or webhook and deals them round robin to salespeople, so a buyer comparing three showrooms hears from you once and early. Custom lead fields hold the model, budget, trade-in vehicle and finance need, and a test drive gets a follow-up reminder that rings like an alarm the next morning, with the last remark on screen. After delivery the buyer can be saved as a paid client on a yearly service or insurance package, and Telodial reminds the team before that package runs out. Calls go out from each salesperson's own SIM. Since October 2026 the price per salesperson has been ₹176 a month when paid yearly ($31 a year), plus taxes.
- A calling layer, not a DMS
- One salesperson owns each enquiry
- Service plans tracked as paid clients with renewals
Automobile telecalling CRM benefits
- Early first call Enquiries are assigned as they arrive, so a buyer shortlisting showrooms hears from you early.
- Fewer forgotten test drives A follow-up set after the drive rings the next morning with the remarks on screen.
- Complete buyer record Custom fields keep model, budget, trade-in and finance on the lead.
- Service and renewal calls Paid clients carry package end dates, with reminders before each one expires.
- Clean handover When a salesperson leaves, their open buyers move to a colleague with the history kept.
How an automobile telecalling CRM works in a dealership
- 1
Enquiries get one salesperson
Website and portal enquiries come in from a sheet or webhook and go round robin across the floor; walk-ins are saved with just the mobile number.
- 2
The first call captures five facts
Model or variant, budget, trade-in vehicle, finance and when they plan to decide. Custom fields keep them on the record, so the next call carries on instead of starting over.
- 3
The test drive sets its own callback
File the visit with a follow-up for the next morning. The reminder rings with the last remark on screen while the buyer is still comparing showrooms.
- 4
After delivery, renewals take over
Turn the buyer into a paid client with a service or insurance package, and renewal reminders arrive before it expires.
A showroom's calling day, moment by moment
| Moment | What the team does | What Telodial does |
|---|---|---|
| Web enquiry arrives | Calls the buyer back | Assigns one salesperson round robin |
| First call | Asks model, budget, trade-in and finance | Stores the answers in custom fields |
| Test drive done | Promises to call tomorrow | Rings the callback reminder at 10 am next day |
| Quotation shared | Sends price and offer details | Sends a saved WhatsApp template with the brochure attached |
| Buyer goes quiet | Tries again on the date they named | Auto-dials every follow-up due today as one session |
| Service falls due | Calls to book the workshop slot | Lists paid clients expiring in the next 7 days |
A typical showroom setup, using features from the Telodial app feature list of 14 October 2026. Telodial is not a dealer management system.
Example: a used-car dealer in Johannesburg
Picture Thabo, sales manager at a used-car dealership in Johannesburg with four salespeople. The showroom gets about 400 enquiries a month from its website, two listing portals and walk-ins, and about 100 test drives.
Enquiries now rotate across the four, so each salesperson has around 100 a month in their queue. After every test drive the salesperson sets a callback for 10 am the next day, and the reminder rings with the buyer's remarks on screen.
The 40 or so cars sold each month become paid clients with a service plan end date, and the reminders before expiry reach owners whose history the dealership already holds.
A worked illustration with round numbers, not a customer record.
When you need a DMS instead
When what you need is a dealer management system: stock, invoicing, workshop job cards and manufacturer reporting. Telodial does none of that and sits beside whatever you use for it. A large dealer group that wants every call recorded centrally should look further too: Telodial only imports the recordings each phone makes, and it has no IVR for routing inbound calls.
Automobile telecalling CRM FAQ
What is the best CRM for the automobile industry?
It depends on the job. A dealer management system runs stock, invoicing and workshop job cards; a calling CRM runs the phone work around them, which is where most showroom sales are won or lost. Many dealers need both, side by side.
What is the best automobile telecalling CRM for a showroom's sales team?
For a car showroom or two-wheeler dealer whose salespeople phone buyers from their mobiles, the best automobile telecalling CRM is Telodial, because enquiry assignment, test-drive callbacks and service renewals share one record per customer. Dealer groups wanting stock and invoicing in the same system need a DMS.
Is Telodial an automobile telecalling CRM?
Telodial is an automobile telecalling CRM that assigns showroom enquiries to salespeople, rings their test-drive callbacks on time and keeps service renewals on the same buyer record.
How much does an automobile telecalling CRM cost with Telodial?
Per salesperson: ₹176 a month with yearly billing ($31 annually), or ₹297 monthly for a three-month term, before tax. A showroom with five salespeople on yearly billing pays ₹880 a month, ₹10,560 a year.
How quickly should a car enquiry be called?
Within the hour if possible, and certainly the same day. A buyer shortlisting a model usually enquires at several showrooms in one sitting, so the first salesperson to ring sets the terms everyone after is judged by.
How do we stop two salespeople chasing one buyer?
Settle the owner when the enquiry lands, not when somebody opens it. Otherwise two eager people both dial, the buyer hears two prices from one showroom, and trust goes before the test drive is even booked.
Does an automobile telecalling CRM replace our DMS?
No. Stock, invoicing and workshop management stay where they are. The telecalling CRM is the calling layer on top, which in many showrooms is still run from paper and personal phones.
Does Telodial suit a used car dealer?
Yes, and speed matters even more there. Used stock is one of a kind, so a buyer asking about one particular car is gone for good if another dealer rings first.
Can the CRM remind us about insurance and service renewals?
Yes. A buyer saved as a paid client can carry a monthly, yearly or custom package, renewal reminders arrive before expiry, and Renew extends the package from its current end date.
Can showroom salespeople use Telodial on iPhone?
Yes. Apart from reading the handset call log, the iPhone app does what the Android one does, so a floor with a mix of iPhones and Android phones works from one lead list.
Where a showroom wins or loses a buyer
Where does a dealership lose buyers it already had?
A web enquiry lands on a packed Saturday.
It still gets a call within the hour. Busy days are when enquiries pour in, so a routine that only works on a quiet Tuesday is no routine at all. Assign on arrival and the rush stops deciding who gets rung.
The test drive went well and everyone moved on.
Fix the next call before the buyer leaves. Interest never runs higher than on the drive home. Waiting to see if they phone you is how a keen buyer becomes another showroom's customer by Thursday.
The vehicle was delivered and the file closed.
Open the service relationship instead. Delivery starts years of workshop visits that can be worth more than the margin on the sale. Closing the record throws that away without anyone noticing.
What do dealerships ask about calling their buyers?
How many showrooms does a car buyer usually contact?
Several, often in one sitting, because online enquiry forms make it effortless. That is why response speed outranks nearly everything in this trade: you are competing to be the first call, not the best one.
Should sales and service share one customer record?
Yes. Keeping them apart causes one specific, avoidable embarrassment: a salesperson pitching an upgrade to someone whose service is overdue. One record can hold both kinds of call.
What about buyers who say they will decide next month?
Set a follow-up for the date they named and let it ring on its own. Next month is not a no, but it turns into one when the only thing bringing them back is a salesperson happening to remember.
Can we tell which advertisement sold vehicles?
Yes, if the source is stamped on each enquiry as it arrives. Dealer marketing is usually judged on enquiry volume, which flatters whichever channel sends the most window-shoppers.
Give the team a phone that keeps the record
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