Round robin assignment
Round robin assignment: Dealing incoming leads out to callers in turn, like cards, so every lead has exactly one owner and nobody has to split a list by hand.
Definitions checked 4 September 2026.
Round robin is the simplest fair rule for distributing leads: the first goes to the first caller in the rotation, the second to the next, and around it goes. Its virtue is not fairness so much as ownership. When a list belongs to everyone, the easy numbers are called twice and the awkward ones are called by nobody, and neither failure is visible until a month later.
Automatic assignment also removes a handover. If a manager has to split a list each morning, leads arriving during the day wait for tomorrow morning, which is precisely how a two-hour speed-to-lead becomes a two-day one. Dealing each lead out the moment it arrives collapses that delay to nothing.
Variations are worth having: different rotations per source, so the people who handle one campaign are not the ones who handle another, and a rule that moves an untouched lead to the next caller after a window you set. Telodial supports both, and shows assigned time against first-call time so an ignored lead is a fact rather than a suspicion.